Connect data from your ad accounts to learn from winning ads, see insights and train predictions.
Connect to your store or assets library to import branding, images, videos and product information.
Generate new static & video ad creatives yourself in minutes, or receive creatives made by your Creative Assistant.
Don’t spend time and money making ads manually… especially when most end up not performing. Automate creative production and breathe a sigh of relief.
Pencil helps you run only those creatives already expected to perform among the top quartile in your sector. This is based on a dataset of over $1B in ad spend, so you know it’s good.
Pencil’s editor allows you, your designer or even your media team to make the simple edits that are so important to performance testing – in real time.
See what copy, creatives and even design elements are common across your winning and losing ads. So you can do more of what works, and less of what doesn’t.
Pencil Benchmarks tell you how you’re performing vs. your sector – but also what tactics and creative angles everyone’s using that you should be, too.
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